A CAMPAIGN BY THE COMMUNITY FOR THE COMMUNITY. MADE ENTIRELY FROM MIXED FOOTAGE FOR OUR CLIENT LD SYSTEMS. THE CAMPAIGN WAS SHOT AND PRODUCED SOLELY FROM A MIX OF USER GENERATED CONTENT, CLIENT FOOTAGE, STOCK FOOTAGE, SELF-SHOT FOOTAGE AND ANIMATIONS. IN DOING SO, THE CAMPAIGN FEATURES THE MAIN FILM (IN 16:9, 1:1 AND 9:16 FORMATS) AND 38 ADDITIONAL TARGET GROUP-SPECIFIC ASSETS